Freelance Google Ads | Dallas, TX
Google Ads Expert in Dallas
Google Ads and PPC for Dallas-Fort Worth home service businesses: AC, plumbing, roofing and electrical. Planned around your suburbs, storms and phone calls.
6+
years in SEO and Google Ads
10+
websites
20+
Google Ads accounts
●Google Ads for Dallas service businesses●Conversion and call tracking●Account stays in your name●You work with me directly
123,557
people added to the Dallas-Fort Worth metro between 2024 and 2025, second most of any US metro (Census Bureau estimates)
TDLR licence
required for air conditioning and heating contractors in Texas
10.5-11.5 h
Dallas time is behind India, depending on daylight saving
Dallas-Fort Worth is one of the busiest places in the United States to run a home service business, and one of the most crowded. If you install AC units, repair roofs, fix plumbing or wire homes in North Texas, new customers are arriving every year, and so are new competitors. Google Ads can put your business at the top of the page when someone in Plano, Irving, Arlington or Fort Worth searches for help, but the budget disappears quickly if the account is not planned around your service area and your real capacity. I am Bharat Rajput, a freelance Google Ads and PPC specialist with 6+ years of experience in SEO and Google Ads and 20+ Google Ads accounts, mostly for local service businesses that depend on enquiries. I work remotely from Bhopal, India. This page explains how I would plan Google Ads for a Dallas-Fort Worth business and how we would work together.
Guide
One metro, many separate markets
A search for “plumber Dallas” and a search for “plumber Fort Worth” can come from people thirty miles apart. The metro covers many cities and suburbs, and the travel time between them decides whether a job is worth taking. According to Census Bureau estimates reported by the Fort Worth Star-Telegram, Dallas-Fort Worth gained 123,557 people between 2024 and 2025, the second largest gain of any US metro after Houston. Growth like that brings a steady stream of new homeowners who have no regular contractor yet. It also means constant competition for the same keywords.
For a campaign this means I would not target “Dallas” as one block. I would group your service area by drive time, test the suburbs that bring your best customers and cut areas that only bring expensive clicks.
Checklist
Which North Texas businesses I can help
- Air conditioning repair, installation and tune-ups
- Plumbers, water heater and drain services
- Roofers and storm damage repair
- Electricians and generator installers
- Foundation, fencing and landscaping contractors
- Pest control, cleaners and garage door repair
If you do something else, tell me what you sell and what a typical customer is worth, and I will say honestly if Google Ads is the right place to start.
Guide
Licences and what customers look for
In Texas, the Department of Licensing and Regulation states that contractors who install, repair or maintain air conditioning, refrigeration or heating systems must hold a TDLR licence, and plumbing work is licensed through the Texas State Board of Plumbing Examiners. If you hold these, they are among the strongest things your ad and landing page can say. I would use only claims you can prove: your licence, your years in business, your service area and your real reviews.
How the work runs
How I would plan your Dallas-Fort Worth campaign
Build around your strongest suburbs
I would start with the areas where you already win work and where you can arrive quickly. Google Ads lets you target by city, ZIP code or radius, and the location report shows where clicks turn into calls. After a few weeks, weak areas get cut and strong areas get more budget.
Separate emergency searches from planned jobs
“AC stopped working” needs an answer today. “New roof estimate” starts a longer decision. I give each group its own keywords, ads and landing page so the message fits the search. Negative keywords are added from the start, so you do not pay for DIY queries, job seekers or services you do not offer.
Prepare for storm and heat swings
North Texas weather can create sudden spikes in demand for roofing and cooling. A good account has a plan for those weeks: a budget ready to scale, ad text that matches the situation and a landing page that handles extra enquiries. I would agree this with you before the season starts, not after the phones are already ringing.
Track every enquiry
Before spending serious money I set up tracking for calls from ads, calls from your website and form enquiries, so we judge the campaign by real enquiries and not just clicks.
Guide
Costs without invented numbers
I will not publish a Dallas cost per click. It depends on the service, season and competition, and a number I cannot source would only mislead you. Google Keyword Planner gives estimated ranges for your exact keywords, and I combine that with the first weeks of your data to set a starting budget. Your ad spend goes straight to Google from your own account, and my management fee is agreed in writing before work starts.
Guide
What your landing page needs
A strong ad can still fail on a weak page. For DFW service businesses I check that the page loads quickly on a phone, shows the call or message option at the top, repeats the service the person searched for, and lists your service area and licence details. If the page needs work first, I will tell you before we scale spend. If you also want to be found without paying per click, my SEO services cover the organic side.
Guide
Working with me from India
Dallas is roughly 10.5 to 11.5 hours behind India, so I can review your account during my morning and have an update ready before your day starts. We use WhatsApp and email. The account stays in your name and you can see every dollar spent. I am not a Dallas agency, and I would rather say that plainly. Businesses that also take work around the Gulf Coast may want my Houston page, and roofing companies can read about Google Ads for roofers.
Checklist
Questions to ask any Google Ads expert before hiring
- Who manages the account day to day?
- Will the account be in my own name?
- How will calls and forms be tracked?
- What will the first 30 days look like?
- What happens to my data if we stop working together?
- Be careful with anyone promising a fixed number of leads or the top position
Client words
What my clients say
“
Bharat has helped us in designing a stunning website for our business, which has significantly contributed to our online customer acquisition.
Bhavani Singh, Movers & Packers
“
Bharat developed an outstanding e-commerce website for our business, which is not only optimized for SEO but also has a proven track record of generating a good ROI through their PPC service.
Jitesh Dubey, Dubey Packaging Machine
“
He assisted me in designing our websites and creating graphics for our e-commerce store. He did an incredible job.
Shailendra Thakur, Aarogya India
FAQ
Frequently asked questions
It depends on your service, the areas you cover and what a job is worth. I would check Keyword Planner estimates and start with enough budget to collect meaningful enquiries, then adjust using real data.
Yes. Google Ads is managed online. We agree on update times and use WhatsApp and email for day to day questions.
Usually not at first. I would start with the suburbs you can serve quickly and expand when the data supports it.
Yes. I can audit it, show where money is wasted and fix structure, keywords, locations and tracking, or suggest a clean restart.
No. Nobody can promise a position or a fixed number of leads. I can show exactly what I will set up, track and report.
Talk about your Dallas campaign
Tell me what you sell, which parts of North Texas you serve and what a typical job is worth. Message me on WhatsApp at +91 7987119702, email [email protected] or use the contact page, and I will tell you honestly whether Google Ads makes sense for your business right now.