Freelance Google Ads | Ottawa, ON
Google Ads Expert in Ottawa
Google Ads and PPC for Ottawa furnace, plumbing, electrical and roofing businesses. Planned around the seasons and tracked calls.
6+
years in SEO and Google Ads
10+
websites
20+
Google Ads accounts
●Google Ads for Ottawa service businesses●Conversion and call tracking●Account stays in your name●You work with me directly
ECRA/ESA
licence number held by Licensed Electrical Contractors, the only businesses legally authorised to do electrical work in Ontario homes (ESA)
Reg. 570/05
Ontario regulation requires an electrical contractor licence to operate an electrical contracting business
9.5-10.5 h
Ottawa time is behind India, depending on daylight saving
Ottawa is a city of government workers, long winters and a lot of homes that need regular heating, plumbing and electrical work. If you run a trade business in Ottawa, Kanata, Nepean, Orleans or Barrhaven, customers search on their phones when something fails, and Google Ads can put you in front of them in that moment. It only pays off if the account is built around the neighbourhoods you serve and the jobs you want. I am Bharat Rajput, a freelance Google Ads and PPC specialist with 6+ years of experience in SEO and Google Ads and 20+ Google Ads accounts, mostly for local service businesses that depend on enquiries. I work remotely from Bhopal, India. This page explains how I would plan Google Ads for a Ottawa business and how we would work together.
Guide
A spread-out city with many separate areas
Ottawa covers a very large area, and customers in Kanata, Orleans, Barrhaven and downtown are far apart. A truck that spends an hour on the road for a small job loses money, so the areas you target matter as much as the keywords. Homeowners, landlords and property managers also search differently: a landlord wants a fast, reliable company for repeat work, while a homeowner wants a clear quote and proof of licence.
I would group your service area by drive time, separate the customer types, and watch the location report so that budget moves to the areas that actually turn clicks into calls.
Checklist
Which Ottawa businesses I can help
- Furnace, HVAC and air conditioning companies
- Plumbers, drain and water heater services
- Electricians and EV charger installers
- Roofers, eavestrough and siding contractors
- Renovation, basement and deck contractors
- Pest control, cleaning and restoration companies
If you do something else, tell me what you sell and what a typical job is worth, and I will say honestly if Google Ads is the right place to start.
Guide
Licences customers look for
The Electrical Safety Authority states that Licensed Electrical Contractors are the only businesses in Ontario legally authorised to do electrical work in a home, and that they carry an ECRA/ESA licence number. Ontario Regulation 570/05 says no person shall operate an electrical contracting business without an electrical contractor licence. If you hold the licence, your number belongs on your landing page and ads, because careful customers check. I only use claims you can prove: your licence, your years in business, your service area and real reviews.
How the work runs
How I would plan your Ottawa campaign
Start where you can arrive quickly
Google Ads lets you target by city, postal code area or radius, and the location report shows which areas bring calls. I would begin with the neighbourhoods where you already win work, then expand only when the data supports it.
Separate emergency searches from planned work
“No heat tonight” needs an answer today, while “basement renovation quote” starts a longer decision. Each group gets its own keywords, ads and landing page, and negative keywords are added from the start so you do not pay for DIY searches, job seekers or services you do not offer.
Plan for the cold months
Heating breakdowns and frozen pipes rise in cold spells. A good account has a plan for those weeks: budget ready to scale, ad text that matches the situation and a landing page that can handle extra enquiries. We agree this before winter starts.
Track every enquiry
Before serious spending I set up tracking for calls from ads, calls from your website and form enquiries, so we judge the campaign by real enquiries and not only clicks.
Guide
Costs without invented numbers
I will not publish a Ottawa cost per click. It depends on the service, season and competition, and a number I cannot source would only mislead you. Google Keyword Planner gives estimated ranges for your exact keywords, and I combine them with the first weeks of your account data to set a starting budget. Your ad spend goes straight to Google from your own account, and my management fee is agreed in writing before work starts.
Guide
What your landing page needs
A strong ad can still fail on a weak page. I check that the page loads quickly on a phone, shows the call or message option at the top, repeats the service the person searched for, and lists your service area and licence details. If the page needs work first, I will tell you before we scale spend. My SEO page explains how organic search can work alongside paid ads over time.
Guide
Working with me from India
Ottawa is 9.5 to 10.5 hours behind India depending on daylight saving, so I can review your account in my evening and have an update ready before your day starts. We use WhatsApp and email. The account stays in your name and you see every dollar spent. I am not a Ottawa agency, and I would rather say that plainly. My Toronto and Calgary pages cover other Canadian markets, and Google Ads for electricians is there for electrical companies.
Checklist
Questions to ask any Google Ads expert before hiring
- Who manages the account day to day?
- Will the account be in my own name?
- How will calls and forms be tracked?
- What will the first 30 days look like?
- What happens to my data if we stop working together?
- Be careful with anyone promising a fixed number of leads or the top position
Client words
What my clients say
“
Bharat has helped us in designing a stunning website for our business, which has significantly contributed to our online customer acquisition.
Bhavani Singh, Movers & Packers
“
Bharat developed an outstanding e-commerce website for our business, which is not only optimized for SEO but also has a proven track record of generating a good ROI through their PPC service.
Jitesh Dubey, Dubey Packaging Machine
“
He assisted me in designing our websites and creating graphics for our e-commerce store. He did an incredible job.
Shailendra Thakur, Aarogya India
FAQ
Frequently asked questions
It depends on your service, your area and what a job is worth. I check Keyword Planner estimates for your keywords and start with enough budget to collect meaningful enquiries, then adjust using real data.
Yes. Google Ads is managed online. We agree on update times and use WhatsApp and email for day to day questions.
Usually not at first. I would start with the areas you can serve quickly and expand when the data supports it.
Yes. I can audit it, show where money is wasted and fix structure, keywords, locations and tracking, or suggest a clean restart.
No. Nobody can promise a position or a fixed number of leads. I can show exactly what I will set up, track and report.
Talk about your Ottawa campaign
Tell me what you sell, which parts of Ottawa and the surrounding area you serve and what a typical job is worth. Message me on WhatsApp at +91 7987119702, email [email protected] or use the contact page, and I will tell you honestly whether Google Ads makes sense for your business right now.