Freelance Google Ads | Birmingham, UK
Google Ads Expert in Birmingham
Google Ads and PPC for Birmingham trades: plumbing, heating, electrical and roofing. Planned around your service area and tracked calls.
6+
years in SEO and Google Ads
10+
websites
20+
Google Ads accounts
●Google Ads for Birmingham service businesses●Conversion and call tracking●Account stays in your name●You work with me directly
£8 a day
Clean Air Zone charge for non-compliant cars, taxis and LGVs inside the A4540 Middleway ring (TfWM)
Gas Safe
registration is legally required for gas work in Great Britain
4.5-5.5 h
Birmingham time is behind India, depending on daylight saving
Birmingham is the centre of a large urban area, and if you run a trade business in the West Midlands your customers are spread across the city, Solihull, Sutton Coldfield, Dudley, Walsall and beyond. That spread matters for Google Ads, because every extra mile between you and the customer costs fuel and time, and the city has a Clean Air Zone that affects vans. I am Bharat Rajput, a freelance Google Ads and PPC specialist with 6+ years of experience in SEO and Google Ads and 20+ Google Ads accounts, mostly for local service businesses that depend on enquiries. I work remotely from Bhopal, India. This page explains how I would plan Google Ads for a Birmingham trade business and how we would work together.
Guide
Know your service area before you spend
Transport for West Midlands states that the Birmingham Clean Air Zone covers the area inside the A4540 Middleway ring road, runs every day around the clock, and charges £8 per day for cars, taxis and large goods vehicles that do not meet the emission standards. If your van is compliant you pay nothing, but if it is not, every job inside the ring road has a cost that belongs in your pricing. This is a good example of why I ask about your vehicles, not only your keywords: it can change which areas are worth bidding on.
I would plan the account by area. Jobs inside the zone, jobs in the suburbs and jobs in neighbouring towns each get their own settings, so you can decide with real numbers where to push and where to hold back.
Checklist
Which Birmingham businesses I can help
- Plumbers, drainage and boiler repair companies
- Heating and gas engineers
- Electricians and EV charger installers
- Roofers, guttering and chimney specialists
- Locksmiths, pest control and cleaners
- Builders, window fitters and landscapers
If you do something else, tell me what you sell and what a typical job is worth, and I will say honestly if Google Ads is the right place to start.
Guide
Registration and trust
The Gas Safe Register states that by law anyone who works on gas appliances in Great Britain must be on the register. If you are registered, your number belongs on your landing page and ad extensions, as customers check it. I only use claims you can prove: your registration, your years in business, your service area and real reviews.
How the work runs
How I would plan your Birmingham campaign
Choose areas by travel time, not by name
Google Ads lets you target by town, postcode area or radius, and the location report shows which areas bring calls. I would begin with the places you can reach quickly, then widen only where the data supports it.
Separate emergency searches from planned work
“No hot water today” and “new bathroom quote” are different people. Each gets its own keywords, ads and page, with negative keywords added from the start so you do not pay for DIY searches, job seekers or services you do not offer.
Keep the budget under control
A daily cap is not enough on its own. I use ad schedules so spend follows the hours you can answer the phone, which Google Ads supports, and I review search terms often so the budget goes to people who want to hire you.
Track every enquiry
Before serious spending I set up tracking for calls from ads, calls from your website and form enquiries, so we judge the campaign by real enquiries and not only clicks.
Guide
Costs without invented numbers
I will not publish a Birmingham cost per click. It depends on the service, season and competition, and a number I cannot source would only mislead you. Google Keyword Planner gives estimated ranges for your exact keywords, and I combine them with the first weeks of your account data to set a starting budget. Your ad spend goes straight to Google from your own account, and my management fee is agreed in writing before work starts.
Guide
What your landing page needs
A strong ad can still fail on a weak page. I check that the page loads quickly on a phone, shows the call or message option at the top, repeats the service the person searched for, and lists your area and registration details. If the page needs work first, I will tell you before we scale spend. My SEO page explains how organic search can work alongside paid ads over time.
Guide
Working with me from India
Birmingham is 4.5 to 5.5 hours behind India depending on daylight saving, so I can review your account in my afternoon and have an update ready for your morning. We use WhatsApp and email. The account stays in your name and you see every pound spent. I am not a Birmingham agency, and I would rather say that plainly. Businesses that also serve Manchester or London can read my Manchester and London pages, and Google Ads for electricians for electrical work.
Checklist
Questions to ask any Google Ads expert before hiring
- Who manages the account day to day?
- Will the account be in my own name?
- How will calls and forms be tracked?
- What will the first 30 days look like?
- What happens to my data if we stop working together?
- Be careful with anyone promising a fixed number of leads or the top position
Client words
What my clients say
“
Bharat has helped us in designing a stunning website for our business, which has significantly contributed to our online customer acquisition.
Bhavani Singh, Movers & Packers
“
Bharat developed an outstanding e-commerce website for our business, which is not only optimized for SEO but also has a proven track record of generating a good ROI through their PPC service.
Jitesh Dubey, Dubey Packaging Machine
“
He assisted me in designing our websites and creating graphics for our e-commerce store. He did an incredible job.
Shailendra Thakur, Aarogya India
FAQ
Frequently asked questions
It depends on your service, your area and what a job is worth. I check Keyword Planner estimates for your keywords and start with enough budget to collect meaningful enquiries, then adjust using real data.
Yes. Google Ads is managed online. We agree on update times and use WhatsApp and email for day to day questions.
It can. If your vehicles are not compliant, jobs inside the ring road cost more to serve, so I would check whether to bid there and whether your pricing covers it.
Yes. I can audit it, show where money is wasted and fix structure, keywords, locations and tracking, or suggest a clean restart.
No. Nobody can promise a position or a fixed number of leads. I can show exactly what I will set up, track and report.
Talk about your Birmingham campaign
Tell me what you sell, which parts of the West Midlands you serve and what a typical job is worth. Message me on WhatsApp at +91 7987119702, email [email protected] or use the contact page, and I will tell you honestly whether Google Ads makes sense for your business right now.