Freelance Google Ads | Manchester, UK
Google Ads Expert in Manchester
Google Ads and PPC for Manchester plumbers, heating engineers, electricians and roofers. Planned around your areas and tracked enquiries.
6+
years in SEO and Google Ads
10+
websites
20+
Google Ads accounts
●Google Ads for Manchester service businesses●Conversion and call tracking●Account stays in your name●You work with me directly
Most dense
local authority in the North West in mid-2024 (ONS)
Gas Safe
registration is legally required for gas work in Great Britain
4.5-5.5 h
Manchester time is behind India, depending on daylight saving
Manchester is a crowded market for anyone selling home services. Plumbers, heating engineers, electricians and roofers across Greater Manchester compete for the same searches, and the people searching are spread over Salford, Stockport, Trafford, Bolton, Oldham and dozens of neighbourhoods. Google Ads can put your business in front of someone the moment they search for help, but the budget disappears quickly if the account is not built around the places you actually serve. I am Bharat Rajput, a freelance Google Ads and PPC specialist with 6+ years of experience in SEO and Google Ads and 20+ Google Ads accounts, mostly for local service businesses that depend on enquiries. I work remotely from Bhopal, India. This page explains how I would plan Google Ads for a Manchester business and how we would work together.
Guide
A dense city inside a wider region
The Office for National Statistics describes Manchester as the most densely populated local authority in the North West in mid-2024, with a large student population. For an advertiser that has two effects. Many searches come from renters and students who want a quick fix and a clear price, and many come from homeowners in the surrounding boroughs who are comparing a few companies. These are different customers, and one general campaign treats them the same.
I would split the account by area and by type of customer, so that a landlord in the city centre and a family in Stockport see different messages and land on pages that match their search.
Checklist
Which Greater Manchester businesses I can help
- Plumbers, drain and boiler repair companies
- Heating and gas engineers
- Electricians and EV charger installers
- Roofers and gutter specialists
- Locksmiths, pest control and cleaning companies
- Builders, kitchen and bathroom fitters
If you do something else, tell me what you sell and what a typical job is worth, and I will say honestly if Google Ads is the right place to start.
Guide
Gas Safe and what customers look for
In Great Britain, the Gas Safe Register states that by law anyone working on gas appliances must be on the register. If you are, your Gas Safe number belongs on your ads’ landing page, because it is one of the first things a careful customer checks. I only use claims you can prove: your registration, your years in business, your service area and real reviews.
How the work runs
How I would plan your Manchester campaign
Start with the areas you can reach quickly
Google Ads lets you target by town, postcode area or radius, and the location report shows which areas turn clicks into calls. I would begin with the places where you already win work, then expand when the numbers support it.
Separate emergencies from planned work
“Boiler broken” and “bathroom fitter quote” are very different searches. Each group gets its own keywords, ads and page, and negative keywords are added from the start so you do not pay for DIY searches, job seekers or work you do not offer.
Plan for the wet and cold months
Heating failures and leaks tend to rise in cold and wet spells. A good account has a plan for those weeks: budget ready to scale, ad text that matches the situation and a page that can handle extra enquiries. We agree this before the season, not after the phones start ringing.
Track every enquiry
Before serious spending I set up tracking for calls from ads, calls from your website and form enquiries, so we judge the campaign by real enquiries and not only clicks.
Guide
Costs without invented numbers
I will not publish a Manchester cost per click. It depends on the service, season and competition, and a number I cannot source would only mislead you. Google Keyword Planner gives estimated ranges for your exact keywords, and I combine them with the first weeks of your account data to set a starting budget. Your ad spend goes straight to Google from your own account, and my management fee is agreed in writing before work starts.
Guide
What your landing page needs
A strong ad can still fail on a weak page. I check that the page loads quickly on a phone, shows the call or message option at the top, repeats the service the person searched for, and lists your area and registration details. If the page needs work first, I will tell you before we scale spend. My SEO page explains how organic search can work alongside paid ads over time.
Guide
Working with me from India
Manchester is 4.5 to 5.5 hours behind India depending on daylight saving, so I can review your account in my afternoon and have an update ready for your morning. We use WhatsApp and email. The account stays in your name and you see every pound spent. I am not a Manchester agency, and I would rather say that plainly. If your work reaches other northern or Midlands cities, my Leeds and Birmingham pages cover those, and Google Ads for plumbers is there for plumbing firms.
Checklist
Questions to ask any Google Ads expert before hiring
- Who manages the account day to day?
- Will the account be in my own name?
- How will calls and forms be tracked?
- What will the first 30 days look like?
- What happens to my data if we stop working together?
- Be careful with anyone promising a fixed number of leads or the top position
Client words
What my clients say
“
Bharat has helped us in designing a stunning website for our business, which has significantly contributed to our online customer acquisition.
Bhavani Singh, Movers & Packers
“
Bharat developed an outstanding e-commerce website for our business, which is not only optimized for SEO but also has a proven track record of generating a good ROI through their PPC service.
Jitesh Dubey, Dubey Packaging Machine
“
He assisted me in designing our websites and creating graphics for our e-commerce store. He did an incredible job.
Shailendra Thakur, Aarogya India
FAQ
Frequently asked questions
It depends on your service, your area and what a job is worth. I check Keyword Planner estimates for your keywords and start with enough budget to collect meaningful enquiries, then adjust using real data.
Yes. Google Ads is managed online. We agree on update times and use WhatsApp and email for day to day questions.
Usually not at first. I would start with the areas you can serve quickly and expand when the data supports it.
Yes. I can audit it, show where money is wasted and fix structure, keywords, locations and tracking, or suggest a clean restart.
No. Nobody can promise a position or a fixed number of leads. I can show exactly what I will set up, track and report.
Talk about your Manchester campaign
Tell me what you sell, which parts of Greater Manchester you serve and what a typical job is worth. Message me on WhatsApp at +91 7987119702, email [email protected] or use the contact page, and I will tell you honestly whether Google Ads makes sense for your business right now.