Freelance Google Ads | Melbourne, VIC
Google Ads Expert in Melbourne
Google Ads and PPC for Melbourne trades: plumbing, electrical, heating and cooling. Planned around the weather, your suburbs and tracked calls.
6+
years in SEO and Google Ads
10+
websites
20+
Google Ads accounts
●Google Ads for Melbourne service businesses●Conversion and call tracking●Account stays in your name●You work with me directly
4 seasons
in one day, how the Bureau of Meteorology describes Melbourne's changeable weather
Licensed plumber
required to issue a compliance certificate for certain plumbing work in Victoria
4.5-5.5 h
Melbourne time is ahead of India, depending on daylight saving
Melbourne’s weather has its own saying: four seasons in one day. The Bureau of Meteorology explains why a hot afternoon can turn cold within hours. For a trade business, that changeable weather means heating, cooling, roof and gutter problems can appear quickly, and people search for help as soon as they appear. If you run a plumbing, electrical, heating and cooling or roofing business in Melbourne, Google Ads can put you in front of those searches. A good account is planned around Melbourne’s suburbs, its seasons and the licences customers expect to see. I am Bharat Rajput, a freelance Google Ads and PPC specialist with 6+ years of experience in SEO and Google Ads and 20+ Google Ads accounts, mostly for local service businesses. I work remotely from Bhopal, India. This page explains how I would plan Google Ads for a Melbourne business.
Guide
Why Melbourne's weather matters for ad planning
When the weather changes quickly, so does demand. A cold snap can bring searches for heater repair, a hot spell can bring searches for air conditioning, and a storm can bring searches for gutter, roof and leak repair. I would not plan the budget as one flat amount. I would watch your own call data and Google’s search trends, and prepare ad groups for the services most likely to be needed, so you can raise or lower spend when conditions change.
Melbourne is also a very spread-out city, from the CBD and inner suburbs to the south-east, the west and the northern growth areas. A job in Footscray is a different trip from one in Frankston, and I would use that to decide where your ads run.
Guide
Licences and trust in Victoria
Victoria’s building and plumbing regulator, which has operated as the Building and Plumbing Commission since 1 July 2025, publishes that a compliance certificate must be issued by a licensed plumber for certain types of plumbing work. For electrical work, Energy Safe Victoria says it licenses and registers all electrical tradespersons and advises customers to engage a registered electrical contractor. If you hold these, show them clearly in your ads and on your page. I use only claims you can prove, such as your licence, years in business, service area and real reviews, and I avoid “best in Melbourne” style lines.
Checklist
Melbourne businesses I can help
- Plumbers, gasfitters and drainers
- Electricians and solar installers
- Heating and cooling technicians
- Roofers, guttering and waterproofing
- Pest control, cleaners and removalists
- Landscapers, fencing and handyman services
If your business is not on the list, tell me what you sell and what a typical job brings in.
How the work runs
How I would plan your Melbourne campaign
Choose suburbs by job value and travel time
I would begin with the suburbs where you already win work, and use Google’s location reports to see where clicks turn into calls. Areas that bring poor enquiries are removed. Strong areas get more budget.
Prepare for weather-driven spikes
I would set up ad groups before the busy periods: heating, cooling, roofs and leaks. Each group gets its own wording and landing message. When the weather changes, the right campaign is already ready.
Match your hours
Google Ads lets you decide when ads show. If you offer after-hours emergency work, we plan for it. If you do not, I would avoid paying for calls you will miss.
Track what matters
Before raising the budget, I set up tracking for calls from ads, calls from your website and form submissions. If you share which leads became jobs, we use that data to improve the account.
Guide
Costs and budget
I will not publish a Melbourne cost-per-click figure, because it varies by service, suburb and season, and I cannot support a number with a source. Google Keyword Planner gives estimates for your keywords, and I combine that with your first weeks of data to set a starting budget. Ad spend is billed by Google to your own account, and my management fee is agreed in writing before work starts.
Guide
The page behind the ad
I check that your landing page loads quickly on mobile, shows contact options at the top, repeats the service the person searched for and lists your licence and service area. If it needs work first, I will tell you before we spend more. My SEO page explains how organic search can work next to paid ads.
Guide
Working with me across time zones
Melbourne is about 4.5 to 5.5 hours ahead of India depending on daylight saving, so our days overlap well. I can reply during your morning and review the account during your working day. We use WhatsApp and email. The account stays in your name and you can see all spending. I work from India, not from Melbourne, and I say so openly. Businesses that also serve Sydney or Perth can read my Sydney and Perth pages, and Google Ads for plumbers for plumbing firms.
Checklist
Questions to ask before you hire
- Who manages the account day to day?
- Will the account be in my own name?
- How will calls and forms be tracked?
- How will seasonal changes be handled?
- What happens to my data if we stop?
- Be wary of promises of a fixed number of leads or the top position
Client words
What my clients say
“
Bharat has helped us in designing a stunning website for our business, which has significantly contributed to our online customer acquisition.
Bhavani Singh, Movers & Packers
“
Bharat developed an outstanding e-commerce website for our business, which is not only optimized for SEO but also has a proven track record of generating a good ROI through their PPC service.
Jitesh Dubey, Dubey Packaging Machine
“
He assisted me in designing our websites and creating graphics for our e-commerce store. He did an incredible job.
Shailendra Thakur, Aarogya India
FAQ
Frequently asked questions
Yes. The platform is online and the time zones overlap well. We agree on update times and use WhatsApp and email.
By season and by weather. I would prepare heating and cooling ad groups ahead of time and change budgets using your call data, instead of spending the same amount all year.
It depends on your service, suburbs and job value. I would use Keyword Planner estimates and your first weeks of data to set a starting budget.
Yes. I can audit it, show where money is wasted and fix structure, keywords, locations and tracking, or recommend a clean restart.
No. Nobody can promise a position or a fixed number of leads. I can show what I will set up, track and report.
Talk about your Melbourne campaign
Tell me what you sell, which suburbs you serve and what a typical job is worth. Message me on WhatsApp at +91 7987119702, email [email protected] or use the contact page, and I will tell you honestly whether Google Ads makes sense for your business right now.